Influencer Marketing

Name: Influencer Marketing
SKU: 10689
Availability: InStock

Influencer marketing has seen a surge in popularity in recent years. Influencers, trusted by the company’s target market, can often influence shoppers to consider, engage, and use a business’ product or service. Influencers help add social proof (personal recommendations) to companies’ marketing campaigns and increase their return on investment (ROI).

Influencer marketing is also more cost-effective than other forms of digital marketing, reaching the target market at a fraction of the price. Influencers are powerful tools for business growth and success, Influencers are properly vetted to ensure that their product messaging aligns with the image you want to send. We have a roster of influencers that will help drive your influencer marketing campaign and help you reach your business goals.

PLEASE NOTE: This service is a monthly subscription. You will be billed a monthly agency fee based on the type of influencer you need. In addition, you will be required to pay additional fees to pay influencers per post which is separate from our agency fees.

Follower Reach	Nano-influencers: 1,000–10,000 followers Micro-influencers: 10,000–50,000 followers Mid-tier influencers: 50,000–500,000 followers Macro-influencers: 500,000–1,000,000 followers Mega-influencers: 1,000,000+ followers
Campaign Type	Flat Fee Free Product Clear

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SKU: N/A Category: Influencer Marketing

SERVICE FEATURES

Influencer Marketing| Campaign Management includes:

Influencer Campaign Strategy
Target Audience Research
Demographic and Interest Research
Vetting Influencers
Hiring and Contracting Influencers
Communicating with Influencers
Dedicated Outreach Specialist to Ensure Brand Standards and Key Messages are Upheld
Fact-Checking Before Publication for Factual Inaccuracies and Brand Misrepresentation
Development of Creative Brief with Key Messages
Influencer Matching Report (Pick Your Publishers)
Unique Tracking Code Development
Google Analytics Setup w/ Conversion Tracking
Targeted Keyword Research
Ongoing Monthly Traffic with Pixel Tracking & Goal Reporting
Personal Consultation with Influencer Account Manager
Influencer Content Recycling

Level of Influence

We have the following types of influencers on our roster. You can select the influencer category based on the needs of your campaign.

Nano-influencers: 1,000–10,000 followers
- Recommended for small businesses looking to work with influencers on a free product exchange campaign. These influencers are great for high engagement and to create brand trust as most of their audience is really engaged in anything they post.

Micro-influencers: 10,000–50,000 followers
- Recommended for small to medium-size businesses looking to work with influencers on a flat-fee campaign. These influencers are great for high engagement and to create brand trust and brand awareness as most of their audience is really engaged in anything they post.

Mid-tier influencers: 50,000–500,000 followers
- Recommended for medium-sized businesses looking to work with influencers on a higher rate flat-fee campaign to get a lot more brand exposure. These influencers are great for high engagement and to create brand trust and brand awareness as most of their audience is really engaged in anything they post.

Macro-influencers: 500,000–1,000,000 followers
- Recommended for large businesses already established brands looking to work with influencers on a higher rate flat-fee campaign. These influencers are great for high engagement. This option is great for brands that most people already know well, but you’re wanting to do giveaways, social media takeovers, etc. to drive more sales and revenue for your brand.

Mega-influencers: 1,000,000+ followers – (Celebrities)
- Recommended for any business with a large budget looking to have their brand associated with big influential names like celebrities that can make a huge impact on your brand awareness or product launch. These types of campaigns require a large budget as the flat fee for such an influencer can bring a hefty price tag, but worth the cost to have your brand promoted by big names your audience loves and trusts.

Campaign Type

We have influencers for various partnership types:

Brand Ambassador: The partnerships we mentioned above can be used for both short and long-term influencer partnerships. You may even get your chosen influencer to agree to discounted rates for a longer agreement. If you’re looking for a brand ambassador, however, you’re definitely looking for a long-term arrangement.

With these partnerships, influencers have probably been using your products for a while and are already excited about your brand. As a brand ambassador, influencers will consistently share videos, posts, images, and more about your brand and products for a lengthy period of time. Over time, they tend to become the “face” of your brand

Giveaways: Another popular influencer marketing tactic. They’re short-term, usually generate lots of interest, and provide value to both you as a brand and the influencer. Giveaways occur when a brand provides the influencer something of value that the influencer can then offer to their followers through a giveaway or contest. The result is usually increased brand awareness and leads.

Influencer/Affiliate Marketing: Affiliate marketing has been around for ages, hasn’t it? It works just as you’d expect for influencer marketing: an influencer promotes a brand’s product and gets a commission based on sales through the influencer’s platform. This is a bit skewed in favor of brands since the influencer only gets paid for actual sales. Brands like using influencers for affiliate marketing because having pay tied to production like this tends to make influencers more effusive about your product.

Platform Takeovers: Takeovers are most popular on TikTok, Instagram, and Snapchat. This is when brands give influencers access to their social media channel of choice. The influencer can then curate content for the brand and send their own followers to the brand’s account so they don’t miss what’s usually branded as “exclusive” content.

Product Seeding or Gifts: Product seeding happens when brands send prominent influencers products and hope that the influencer will share something positive about it. While this partnership can work on nano-influencers or micro-influencers, influencers with larger followings are definitely going to expect brands to woo them a bit harder. You want to offer a free gift or product to the influencer in exchange for content creation about your brand or product reviews. These types of campaigns are more difficult to secure influencers because most desire to be paid for their work. However, there are a lot of nano-influencers who will create content for product exchange and no payment. We do not advise creating these campaigns with higher caliber influencers because they have a larger following and influence and will want payment. In this type of campaign, you will not need to worry about any additional influencer fees since you’re exchanging free products. You will be responsible for getting the product to the influencer as we do not have the means to send your products for you. The only fee with this type of campaign will be the agency fee listed on the price based on the type of influencer you select.

Shoutouts: Allow you to pay an influencer to promote your brand or product on social media. They can be with or without a visual like video, images, or GIFs and can be used for any call to action (typically more sales, more followers for your brand, or more traffic to your website). Paid shoutouts are a classic influencer marketing tactic.

Sponsored Content – Flat Fee: Sponsored content is an influencer partnership you can leverage whether or not your brand has a lot of content ready to share. You can either create content for influencers to share or engage them to create and post content for your brand. Remember that it will cost you more if the influencer has to create the content, too. You want to pay each influencer for posting on social media about your brand/products. I.e $1,500 per post. If this is the campaign type you choose, you will be required to pay our agency fee listed in this service description, which allows us to do the labor required to recruit influencers, set up your campaign, monitor influencers, etc. Our agency fee is separate from any fees you will pay each influencer on your campaign. i.e if you select nano-influencers for a flat-fee campaign you would be charged upfront for a $2500 agency fee, and if you needed 2 influencers for an Instagram post for one post each you would be invoiced for the influencers payment of $3,000. Influencer fees are separate from any agency fees. Influencer fees are paid directly to the influencer. Influencer fees are based on the type of influencer, campaign type, content needed, how much content is needed, etc.

Campaign Channels

Our Influencers Can Use The Following Social Media Channels. We suggest using one channel per influencer campaign as the cost will significantly increase (it will double the influencer price per post) to create content for more than one social media channel for a cross-platform influencer campaign:

Instagram
Facebook
Twitter
YouTube
Snapchat
TikTok
Blogs

Influencer Fees

Our Influencers’ fees are based on their influencer level, the platform you need them to post on, the type of content needed, and how many posts are needed for your campaign. To calculate the total cost you’ll need to factor in the cost of each one of these things. You can offer the influencer more, but the prices listed below are the minimum you’ll need to pay each influencer per post and per social media platform. It’s cheaper to use only one platform at a time. If you want a cross-platform campaign (multiple social media channels) the influencer price will be the price per post/per influencer per social media platform you want the influencer to create content on. i.e. if you want 1 nano-influencer to create content 2 post each Instagram and Twitter the influencer fee would be as follows:

Influencer cost for a “flat fee” – 1 nano-influencer to post twice on two social media channels. You’ll need to factor in our agency fee depending on the length of service you need for your campaign. The example below if for a month-to-month campaign.

$2000 Agency fee – for a nano-influencer setting up the campaign, recruiting, overseeing the influencer, and tracking.

$100 per Instagram post x 2 = $200

$20 per Twitter post x 2 = $40

So, your total influencer campaign cost for such a campaign would be $2,240

If you select a free product campaign all you need to pay is the agency fee and be able to ship the free product out to the influencer. There are no other fees associated with free product campaigns. However, we do not recommend free product campaigns as it is more difficult to secure the best influencers and to get quality content from them.

Instagram

Nano-influencers: $100 per post – per influencer
Micro-influencers: $1000 per post – per influencer
Mid-tier influencers: $3,000 per post – per influencer
Macro-influencers: $5,000 per post – per influencer
Mega-influencers: $10,000 per post – per influencer
Celebrities: $30,000 up to $1+ million per post – per influencer

YouTube

Nano-influencers: $200 per video – per video – per influencer
Micro-influencers: $1,500 per video – per influencer
Mid-tier influencers: $8,000 per video – per influencer
Macro-influencers: $10,000 per video – per influencer
Mega-influencers: $30,000 per video – per influencer

TikTok

Nano-influencers: $25 per post – per influencer
Micro-influencers: $125 per post – per influencer
Mid-tier influencers: $1,250 per post – per influencer
Macro-influencers: $2,500 per post – per influencer
Mega-influencers: $3,500+ per post – per influencer

Snapchat

Nano-influencers: $25 per post – per influencer
Micro-influencers: $125 per post – per influencer
Mid-tier influencers: $1,250 per post – per influencer
Macro-influencers: $2,500 per post – per influencer
Mega-influencers: $3,500+ per post – per influencer

Twitter

Nano-influencers: $20 per post – per influencer
Micro-influencers: $100 per post – per influencer
Mid-tier influencers: $1,000 per post – per influencer
Macro-influencers: $2,000 per post – per influencer
Mega-influencers: $2,000+ per post – per influencer

Facebook

Nano-influencers: $250 per post – per influencer
Micro-influencers: $1,250 per post – per influencer
Mid-tier influencers: $5,000 per post – per influencer
Macro-influencers: $12,500 per post – per influencer
Mega-influencers: $25,000 per post – per influencer

Blogs

Nano-influencers: $100 per post – per influencer
Micro-influencers: $1000 per post – per influencer
Mid-tier influencers: $3,000 per post – per influencer
Macro-influencers: $5,000 per post – per influencer
Mega-influencers: $10,000 per post – per influencer
Celebrities: $30,000 up to $1+ million per post – per influencer

Influencer Count

You have the option to select as many influencers as you like. However, keep in mind the influencer cost will increase as you will need to pay each influencer for their content creation/post.